Track record

Track Record

CISA Case Study 

CISA is an established business that imports and markets locks in South Africa. The business plateaued three years ago, experienced some client loss and was not having success acquiring new business. 

Challenge
  • Focus on reactive selling
  • No proactive lead generation system
  • No sales pipeline
  • Marketing strategy was not efficiently conceived or executed
  • No segmentation of customers
  • No database marketing
  • No outbound communication
  • No content marketing
  • No digital strategy
Solution
  • Key market segment identified and quantified
  • Monthly targeted and tailored communication to each of the various market segments
  • Full digital strategy including SEO, monthly segment-targeted communicated to specific segments
  • Digital acquisition and retention strategy
  • Creation of lead generation and qualification strategy
  • Creation of content marketing strategy
  • Sales reporting framework
  • Development of key USP’s for the brand to move focus from product to brand
Result
  • Brand reach increases by over 350%
  • CPM (cost per 1000 people reached) decreasing by 77%

  • Monthly reach of over 600,000 people
  • Sales into segments we have been tasked to oversee increase by 84%

 


  • Massive following on various channels results in huge monthly reach and engagement at very little cost
  • Sales into segments we have been tasked to oversee increase by 84%

We wouldn’t have identified a big market that we are starting to win in – we would’ve missed out.

(They are) exceptional – very professional and highly competent individuals. They get the job done and are a pleasure to work with. They have fitted in well and we see them as a part of our team.

Warren Purdue, CISA Managing Director
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