In this webinar we will introduce you to the 6 Metrics. 

ROI - Return on Investment - forms the backbone for successful business leadership. However measuring the Return on Marketing Investment (ROMI) remains elusive for many business owners.

It's not hard to see why when you're focused on marketing activity, it can be difficult to track the relationship between spend and results. Conversely, it's easy to be overwhelmed by too much marketing data. 

Join this fast paced and pragmatic and no-nonsense webinar and hear from our marketing experts Shannon Mackey and Zoe Versfeld as they share their thoughts on ROMI.

In less than 60 minutes you will learn:

1. The top 6 Marketing Metrics that every business leader should measure. 
2. How to structure a Marketing Dashboard that facilitates decision-making
3. Practical examples for applying these measurements to your business.
4. Tips on how best to optimise your Return on Marketing Investment. 
5. A simple self-assessment tool analysing your current marketing performance.

This webinar is part of a series developed to help business owners obtain the maximum value from their marketing.

Facilitators:

Shannon Mackey

Shannon is a marketer with extensive experience in global agency and brand environments as well as medium sized SA businesses, bringing a diverse set of marketing skills to any organisation.

Her experience coupled with strategic   thinking and creative implementation integrates her marketing services and ensures that clients are guaranteed maximum return on investment. Shannon’s experience includes senior marketing, PR and communications roles at Reebok SA, TBWA Hunt Lascaris and The Marketing Centre.

Zoe Versfeld

Zoe is versatile and results-driven with a proven ability to effectively develop, manage and execute integrated marketing strategies and campaigns, which deliver results to the business.

She is experienced in both B2B and B2C marketing having worked across a broad spectrum of brands ranging from banking and insurance to food and beverage, hospitality, tele-communications, retail and service brands.

Her passion lies in driving a customer-focused approach to deliver short-term wins, while building long-term brand superiority and impact for a competitive advantage. She believes that ”even small changes hold great potential…especially if mistakes are costly”.