Introducing the C-19 SME Resource Centre
We’re talking with SME business leaders across the country every day. And the feedback is loud and clear that there is little really useful real-time information out there for people like us. That’s why we’re so passionate about doing what we can to help get through these challenging times, and build towards a better, stronger future.
That’s why we’ve created the C-19 SME Resource Centre – the latest updates and information on Coronavirus and your business.
Pragmatic advice from every business discipline
The SME Resource Centre collects together pragmatic advice from our 90 strong group of Marketing Directors from the UK and SA who spend their lives working with SME’s; to this we’ve added guidance on financial matters, IT, HR and more from our trusted partners; plus, links to government and business sources.
We do hope you find this resource useful and we can spark some optimism and shared enthusiasm for building a better, stronger future together.
Marketing Matters video blog - tactics you can implement now
Insight from experienced Marketing Directors about marketing in a world reshaped by C-19, plus useful hints, tips and advice.
In this video recruitment specialists Scantec share their learnings on how they have been adapting their business in light of the current Covid-19 crisis, from:
- Adjusting work practices and furloughing staff
- Implications for the recruitment industry - embracing technology, remote working, online interviews etc.
- How best to prepare for life after lockdown
In this video our marketing expert Robert Stead shares some useful tips around CRM, discussing what you can be doing now to get the most out of it and how it can help support your business in these challenging times.
- Deduplicate your contact database
- Declutter your sales prospects
- CRM enhancements - building workflows, data capture forms, link to social channels etc.
- Integrate invoicing/quotations to enhance data
In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.
Marketing and Wider Business Expertise
The Marketing Centre is proud to announce the launch of its first of a kind Do-It-Yourself Accelerator Framework. The programme sets out to make it easy for SME businesses to see clearly the steps needed to take it towards growth.
There is the immediate global economic impact which is affecting businesses in the short term, and unfortunately will have long-term ramifications for some time to come unless we adapt our operations and strategies accordingly and make a concerted effort to stand out from the pack.
What makes a brand generous in these COVID19 times? Really, it is the people behind these brands being generous with their skills and living out one of their core values. I wondered whether generosity was stated in their vision/mission and value statement. So, I went to explore…
When you stop your marketing efforts... If you are on a bicycle and you stop peddling, it will continue to move forward for a while, but, eventually, it will come to a complete stop. Now, I would like you to think about your marketing activities just like your bicycle...
Our CEO, Sally Shuttleworth urges business to think laterally - to adapt and survive the economic crisis we are faced with.