LEAD GEN IN 10

Quickfire exercises to improve every aspect of your lead generation

Everything you need to know about generating more leads

Every business owner wants more leads. But it’s important to approach lead generation in the right way, or you can end up investing in tactics that don’t deliver reliable returns. Or overspending on generating new leads when you should be focused on converting more of the leads you already have.

This workbook will give you five quickfire, practical exercises that will improve every aspect of your lead generation.

We believe that marketing is a holistic process that touches every part of your business, from branding to technology to retention. Lead generation is an important part of this process.

By the end of this guide, you will learn...

Define what a ‘good’ lead is for your business and get sales and marketing to buy into that
definition
Calculate how many leads you need to hit your revenue targets
Choose the right approach from a wide range of tried-and-tested lead generation tactics

Map out the roles and responsibilities you need to push leads through the funnel faster
Improve the number of leads that become paying customers

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