Are you a B2B business? And is LinkedIn a fundamental part of your marketing and new business development activities? Well it should be, almost certainly! Without a doubt, LinkedIn, done well, can dramatically improve marketing and sales performance.
This program has been written with the primary aim of improving how businesses utilise LinkedIn (and the associated products like Sales Navigator) as tactical and operational platforms that integrate into your overarching marketing and sales strategies and plans.
It has been written with the intention to simplify and demystify LinkedIn, without any jargon that will allow people to maximise the reach of their brand and generate leads that turn into customers, that keep coming back. We will build the knowledge and expertise in your teams so they can take ownership and responsibility that will drive business performance.
So, here's how it works in a nutshell.
We first understand your business model and level of expertise, your brand, your customer base and the competitive landscape. If you’re an existing business we work with we’ll already know this, if you’re new to working with us we need to spend some time getting these details. We can do this over the phone or on a video call.
Once we understand these details, we’ll bespoke the program to suit your business but the overview below highlight the key elements. The program is designed to include both peer-to-peer and individual learning opportunities as we believe this is the optimum way to embed this into your business.