Welcome to Marketing Matters
This is a challenging and turbulent time for everyone. But we'll get through this together.
Our Marketing Matters series provides insightful videos and on-demand webinar content that we hope will help you prioritise the right actions, learn some new skills and be inspired by other business leaders.
If you have any feedback, or have additional topics you would like us to address, we'd love to hear from you at firstname.lastname@example.org
Richard Hancock, Regional Director for London, focuses on some immediate actions that you need to take, if you haven't done so already:
In this video, Richard Hancock talks about reviewing your routes to market and embracing new communications technologies.
In this Marketing Matters edition, three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step-by-step approach to achieving better results.
In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.
While the world maybe disordered at the moment, keeping your customer at the centre of your business strategy is more important than ever and while you don’t want to appear like you are taking advantage of a bad situation, there are ways you can help your customers by thinking of new routes to engage and help them in a difficult time.
Julie Brooke, Regional Director for the North West, shares some thoughts on where business leaders should be looking to save and what tactics you can implement into your business.
Pamela Blanchard from Communications Advisors ICA, discusses how they are helping companies overcome the technology challenges of working remotely.
Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting their marketing channels and shares some insights into how best to make a switch.