Welcome to Marketing Matters

This is a challenging and turbulent time for everyone. But we'll get through this together.

Our Marketing Matters series provides insightful videos and on-demand webinar content that we hope will help you prioritise the right actions, learn some new skills and be inspired by other business leaders.

If you have any feedback, or have additional topics you would like us to address, we'd love to hear from you at  marketingmatters@themarketingcentre.co.za

MM1 Richard (1)

Marketing Matters #1 - What to do in the short term?

Richard Hancock, Regional Director for London, focuses on some immediate actions that you need to take, if you haven't done so already:

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MM2 Richard

Marketing Matters #2 - How do we market differently in the current environment?

In this video, Richard Hancock talks about reviewing your routes to market and embracing new communications technologies.

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Marketing Matters #3 - How to identify new markets and opportunities?

Here we discuss some different approaches that you may wish to explore in order to identify new opportunities.

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Linkedin MM4 (2)

Marketing Matters #4: Now is the time to use LinkedIn more - but how?

In this Marketing Matters edition, three of our Regional Directors explore why it is so important for sales teams to be using LinkedIn to build relationships from home, along with a step-by-step approach to achieving better results.

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MM5 - Growth

Marketing Matters #5 - Preparing for growth

In this video, Richard Hancock (our London Region Director) discusses preparing now for the growth that will follow once we emerge from this crisis.

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Baywater MM6 (2)

Marketing Matters #6 - Baywater Healthcare

In this video Baywater Healthcare discusses how they have been adapting their business in light of the current Covid-19 crisis.


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Scantec MM7 (1)

Marketing Matters #7 - Scantec

In this video recruitment specialists Scantec share their learnings on how they have been adapting their business in light of the current Covid-19 crisis.

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MM8 Robert

Marketing Matters #8 - CRM

In this video our marketing expert Robert Stead shares some useful tips around CRM, discussing what you can be doing now to get the most out of it and how it can help support your business in these challenging times.

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Marketing Matters #9 -

In this video plastic injection moulding company ENL discusses how they have adapted their business operations and the learnings they have gained whilst working through this current situation, from overcoming workforce challenges to meeting new product demands from new markets.

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MM10 Christine (2)

Marketing Matters # 10 -

While the world maybe disordered at the moment, keeping your customer at the centre of your business strategy is more important than ever and while you don’t want to appear like you are taking advantage of a bad situation, there are ways you can help your customers by thinking of new routes to engage and help them in a difficult time.

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MM11 Julie Brook-1

Marketing Matters #11 - Rebalancing your marketing budget

Julie Brooke, Regional Director for the North West, shares some thoughts on where business leaders should be looking to save and what tactics you can implement into your business.

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Marketing Matters #12 - Importance of Video

Marketing Matters #12- Importance of Video

Director of SmartEye Productions Dan Shirley explains why video is more important than ever — and how companies can get it right.

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Marketing Matters #13 - Case study: How ICA are helping businesses overcome the challenges of remote working

Pamela Blanchard from Communications Advisors ICA, discusses how they are helping companies overcome the technology challenges of working remotely.

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blog.themarketingcentre.comhubfsMM14 Rob (2)

Marketing Matters #14 - Do you need to switch marketing channels?

Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting their marketing channels and shares some insights into how best to make a switch. 

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