Making Marketing ROI Work For Your Business

The Step-by-Step Guide for Business Owners

Start measuring your marketing ROI today

Marketing ROI remains a problem for many business owners.

When your company is focused on their Marketing activity, it becomes hard to keep track of the relationship between what is spent and the results generated. It is important to have knowledge on what is working for your company and what is not and to find out the best marketing channels that work best for getting your business message across to your target market.

In this guide, our part-time Marketing Directors share how they define and measure ROI. Helping you to choose the right metrics for your marketing.

With these metrics, you can construct a marketing dashboard that tracks your marketing spend and what you’re getting back from it. These insights can be used to directly improve your marketing ROI, and therefore your business performance.

"72% of businesses that measure their marketing ROI believe their marketing strategy is effective, as a result." Hubspot

In this step-by-step guide, you will learn:

What is ROI, and why it matters
Defining and using marketing ROI

Measuring marketing ROI
Your marketing ROI dashboard
Using marketing ROI

Take a peek inside

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!