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Marketing Theory for Non-Marketers

The Step-by-Step Guide to everything you need to understand, build and improve your marketing strategy

Everything you need to know about Marketing Theory...

Marketing strategy is anchored by marketing theory. As a business leader, marketing theory helps you identify and strengthen the areas of your marketing that need work. It helps you determine the marketing work your agencies, suppliers and staff are doing, and grasp whether what you’re spending on marketing is worth it.

This guide covers customer approach, the importance of branding, planning and execution. Each of these areas will be broken down and we will look at them theory by theory, analyzing the hows and whys of market segmentation, customer retention, lead generation and sales alignment. By the end you will have been shown how all these components fit together and work with each other to foster marketing success.

Without effective marketing, businesses can’t grow. Without marketing theory, marketing can’t be effective. 

In this step by step guide, you will learn...

  • What is marketing theory for non-marketers

  • How to understand your customers

  •  The importance of branding

  • How to plan your approach (ROI, Budgeting, Planning, Lead Generation, Sales alignment, Customer retention)

  • How to execute your plan (communication channels, data)

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Download the guide