Daniel Serman

Big Biz Experience: Umbro International Clothing brand; Fair Cape Dairies

Small Biz Experience: CISA; Bitzer International

'Marketing Director of the Year' 2017




Daniel is a dynamic individual who specializes in the collaboration of traditional and digital marketing primarily for B2B clients in a strategic and results driven manner.


He brings well co-ordinated marketing solutions to the table in a structure which allows activities to be measured and implemented easily.


Daniel won The Marketing Centre South Africa 2017 Marketing Director of the Year Award alongside his brother, Joel Serman as a Marketing Director Team.


Key Areas of Expertise


  • Strategy conceptualization and implementation
  • Research Digital Marketing
  • Lead Generation
  • SEO
  • Email Marketing
  • Social Media




Fair Cape Dairies


  • We currently run a cause related market strategy which has won a number of local and International awards. The strategy pulls through all of the clients communication and now is so crucial and vital that it has impacted all of their procurement decisions as well as created a new direction for the company and the type of product they put onto shelves




  • Brand reach increases by over 350% with CPM (cost per 1000 people reached) decreasing by 77% through a tailored and segmented digital strategy. Sales into segments we have been tasked to oversee increase by 84%


Research Collective


  • Through our research vehicle we have run a number of qualitative and quantitative research programs which allow the client to make far better and more informed strategic business decisions about their marketing and communication to the absolute accurate target audience. Part of our philosophy is to always conduct some amount of research to underpin the marketing strategies and activities we oversee. Our latest project has assisted a 32 year old Community news publication plot their new strategy for the next 10 year.




  • Our development and implementation of a Business to Business sales and marketing strategy has redefined the way they interact with clients and end users. Our interventions have been acknowledged as being the driver of the new marketing focus of their entire organisation – sales have increased by 85% in the segments we have been involved


Interactive Sport


  • Through a networking marketing campaign I was able to grow a start-up brand from its inception to a National and Continental Industry leader. Peaking at in excess of 1000 clients I was able to tap into a gap in the market and ensure that our offering fulfilled a void with a huge need. I am ensured that during the growth phase the company focused on diversification of their products and counter acted seasons fluctuations with their wide range of offerings


Umbro SA


  • During my time working with the brand I oversaw a number of changes in the positioning of the product within the market to allow the company to fill gaps which existed. The marketing activities allowed the company to work hand in hand with its strengths to fight for market share. I helped achieve an annual growth of 40% year on year and was appointed as a director of the business


Tuna Marine


  • Our strategic sales and marketing intervention increased total market share by 36.7% regionally and 30.5% nationally at a time when the sector was experiencing a downturn. Our in depth investigation into the full sales cycle ensured that we could impact the process at the desired points ensuring great success

Joel&Dan thumbnail

Joel and Daniel Serman won The Marketing Centre's 'Marketing Directors of the Year Award' in 2018, for their consistent and outstanding strategic marketing performance and client service.


Business insights by Daniel Serman

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