Este believes that every business should have a single-minded focus on developing a legion of raving fans that turn into avid buyers. This is her specialisation.
She is currently the only Certified Customer Acquisition Specialist in South Africa. By implementing her internationally proven acquisition methodologies, her clients experience unprecedented customer growth. She focuses on growing client numbers, client quality and client transactions.
Key Areas of Expertise
Increasing client numbers, client quality and value of transactions
Monetising of current client base
Identification of fundamental business and marketing gaps influencing goal achievement
Developing and communicating strategy, roadmaps and marketing messages to internal and external audiences.
Lead generation specialist for an International Entrepreneurship Coach
Development and monetisation of the online sales funnel – lead generation and actualisation
Brand Manager at Liberty Properties
Design and implementation of marketing and operational strategies for marketing / communications and campaigns related to ensuring that tenants obtain maximum trading opportunities.
MEA Vendor Alliance Manager at Dimension Data
In addition to creating the requisite GTM, messaging and content, the role also focused on sales enablement and client acquisition, requiring a great deal of collaboration and relationship management with a number of Dimension Data’s largest and most significant global partners.
Marketing Specialist for FNB Personal Banking
Assistance in conceptualisation, development and implementation of FNB involvement and leveraging of 2010 FIFA World Cup including all through the line activities, branch activations and customer acquisition
Business Development Manager for Dimension Data Security Solutions Managed Services
Developed and executed on Dimension Data’s Security Solution's Managed Services strategy.
During my tenure, the Managed Services number exhibited 72% growth YOY, and a profit movement from negative R1.7m to positive R7m.
Marketing Manager Key Accounts at MTN Business
Implemented the Key Accounts Segment strategy in alignment with overall Enterprise Business Unit go-to-market business strategy, market needs and requirements.
Solutions Marketing Manager at Dimension Data
Implementation of Strategic Client Breakaways with more than 100% ROI
Conceptualisation and launch of Customer Interactive Forum with over 200 participants and ROI OF 150%
Negotiation of vendor funding in excess of R2 000 000