Guinevere Thomas

Big Biz Experience: 

Cartrack Limited SA & Africa; Infrastructure Specialist Group (ISG) SA & Africa;3M SA & Africa

Small Biz Experience: 

Managing Director : Business Venture




Guinevére has more than 15 years experience in all disciplines of Marketing within the B2B and B2C markets. She is skilled and diverse in the Engineering field, Construction markets, Infrastructure, Mining, Industrial (light and heavy), Aviation & Aerospace, Architecture, Automotive, OEM, Signage, Packaging, FMCG, IT and Telematics sectors.

She assumed marketing responsibilities within the Southern and East West Africa regions and has held key senior positions in strategic marketing management in relation to business modeling through strategic marketing, planning, implementation, revenue generation, forecasting sales potential, costing models and target market assessments built around customer centricity.

Her acquired entrepreneurial and leadership attributes has enabled her as a strategic, creative, results-orientated and innovative thinker to ensure and improve robust business efficiencies through logical and analytical solutions-based methodologies and practices for business, product and brand feasibility with a critical focus area to ultimately achieve revenue for various organisations.

Key Areas of Expertise

  • Strategic marketing planning and implementation
  • Identifying market opportunities and develop go to-market plans
  • Brand management & media engagement strategies
  • Digital marketing and social media strategies
  • Marketing research
  • Change management through stakeholder communications and employee engagement strategies
  • Corporate social investment (CSI) and Sponsorships
  • Devising customer centricity strategies
  • Create high ROI & MROI lead and demand generating initiatives
  • Project Management (Green Belt certified in Lean Six Sigma)
  • Sales management
  • Driving and achieving operational excellence.
  • Improve business efficiencies in sync with sales and technical capabilities.


Head of Marketing: Cartrack Limited SA & Africa

  • Development, implementation and management of the SA & Africa marketing strategy encompassing Through-The-Line (TTL) advertising strategies within a R30 mil budget.
  • Developing digital/social media strategies by creating high ROI lead and demand generating initiatives through the B2C and B2B customer base.
  • Managing a R10 mil Toyota Cheetahs Rugby sponsorship agreement and contract scope delivery thereof.

Group Marketing & Communications: Infrastructure Specialist Group (ISG) SA & Africa

  • Drove value-added processes and service improvement delivering on operational plans and objectives and enhancing operational excellence for ISG (comprising of 3 subsidiaries).
  • Provide specialist input through the investigation of market opportunities for operational, process, quality, standard and service optimization for the group through developing go-to-market plans.
  • Lead and manage cross functional teams by providing a meaningful context, setting performance standards, specialist advice and support for 30 geographical locations.
  • Manage and execute the consolidated marketing roadmap including product launches.
  • Communicate benefits, risks and innovations in area of specialization to EXCO.
  • Implement effective financial control, management of costs and corporate governance in area of accountability.
  • Implement processes which builds customer service delivery excellence.
  • Digital marketing strategies according to Search Engine Marketing strategies and provide continuous feedback for enhancements.
  • Oversee Corporate Social Investment for ISG according to BBBEE requirements.
  • Execution of stakeholder communication
  • Accolades achieved though operational excellence:
  • PMR Arrow Awards for Excellence (Diamond, Silver and Gold)
  • CMA Awards for Excellence (Innovation category)
  • FNB ROCCI business of the Year award 2015

Product & Marketing Management: 3M SA & Africa

  • Oversee all marketing functions for extensive product portfolio of over 6,000 products, targeted at 60 different market segments.
  • Manage diversified product lifecycles.
  • Drove new project revenue through Lean Six Sigma Project Management tool and stretched targets per product line for the Africa subsidiary.
  • Rationalised product portfolio and improved business efficiencies: incremental revenue of 78% increase.

Managing Director : Business Venture

  • Established and built 100% owned, start-up business from conceptualization phase to completion for purposes of resale.
  • Achieved 46% ROI within 2 years and successfully sold business as going concern.
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