Highpeak Technology Services; Tentpole Data Analytics
Karen has more than 20 years’ experience in the B2B, professional services, IT and telecoms sectors. And before that, she spent some time in the retail and luxury goods space.
She has had local and global responsibility for virtually every area of the marketing portfolio and brings this experience to delivering value and meaningful outcomes to her stakeholders.
Her proven and awarded success lies in her ability to understand the offer, develop compelling value propositions that sales can deliver and generating demand within the right segments.
She excels as a leader, coach and mentor and focuses on transferring her knowledge to others in business.
Key Areas of Expertise
Branding/re-branding and go-to-market strategy
Product/service value proposition development
Sales transformation and enablement
Content and thought leadership development
Revenue marketing and demand generation
Digital and social media
Channel marketing and management
Mergers and acquisition integration
-Brand integration, employee engagement and rebranding of 12 companies worldwide.
-Delivered a USD150m return on the marketing investment against the Tour de France sponsorship.
-Created and globalised the company’s security, collaboration, cloud and data centre and services value propositions across 47 countries.
-Programmatic, multi-touch marketing campaigns to increase share of wallet with existing clients (increased by 0.7% in 2017/8) and win net new logos.
-Launched new sales methodology to 2,000 sales people globally, changed the approach to sales content and training development and marketing’s approach to sales pipeline creation.
-Ownership for digital/social marketing, replatformed the company web site and intranet, formalised approach to content and influencer marketing, deployed marketing automation, marketing resource management and set performance targets and analytics for marketing globally. The organisation since won 8 international awards for its approach to marketing in 2017/8
Sage / Softline
-Responsible for marketing, communications, training services and inside sales on a national basis.
-Launches of all new products into retail and channel
-Ownership for the change management, client engagement and integration of Pastel Accounting with Brilliant Business Systems
Highpeak Technology Services
-Marketing and business development, including content development, web site management, client engagement, proposal writing, partner channel management, digital and social demand generation.
Tentpole Data Analytics
-Full marketing function including content development, web site management, client engagement, proposal writing, partner channel management, digital and social demand generation.
Friends of Free Wildlife
-Pro bono support in the development of a donor-base via monthly communication, social media and events.