Karen Senior

Big Biz Experience: Coutts & Co; Achievement Awards Group

Small Biz Experience: Simonsig; Skybound Capital

 

Summary

 

With over 20 years’ experience of strategic marketing, communications, design, branding, digital strategy and creative implementation, Karen has unusual knowledge of agency and client side, B2B and B2C, creative and analytical.

 

With a creative agency background and strong corporate marketing mix experience, she is able to see the bigger picture whilst being able to get stuck into the details.

 

Always looking from a customer’s perspective, her approach is client centric and UX based, while aligning to business objectives and brand positioning.

 

Key Areas of Expertise

 

  • Formulating strategic marketing direction in parallel to business objectives
  • Developing, implementing and assessing integrated Marcoms plans and strategies UX, CX and employee engagement - client centric transformation
  • Creative and analytical, B2B and B2C Brand management and revitalisation
  • Digital and social media strategy Market, customer and data analysis
  • Excellence in design: graphic, digital and environmental

 

Experience

 

Simonsig Wine Estate

 

  • Created and implemented a product brand pillar strategy and marketing plan that aligns all communications and promotional activities; facilitated brand workshops to align employee and business focus.

 

DUO PR agency

 

  • Regional manager of the Cape Town team in a B2B tech marketing and communications agency: management and leadership, monitoring financial well-being, business growth, client satisfaction, team stability and engagement.



Skybound Capital Fund Managers

 

  • Initiated and conducted the development of a brand refinement project to create a more sophisticated and holistically managed look for the company. This was achievable after a group profiling project I implemented to produce a more holistically aligned organogram of the company's entities to provide clients with both a portfolio management and wealth advisory service. The result was better clarity for clients and increased investment into the company’s diversified funds.

 

Coutts & Co Wealth Managers

 

  • A variety of positions including brand and advertising management; design, marketing and communications management and environmental design management. Premium brand identity and marketing communications; client base segmentation; strategic and tactical brand management; HNW UX based promotional activities; client environment and client experience alignment with business strategy for new office openings in Dubai and Mumbai.

 

Freelance Account Management

 

  • Art Direction and Marketing Consultant, London: Art Direction, design and copywriting; advertising and marketing campaign creation, implementation and monitoring; strategic marketing and communications strategy and implementation.

Business insights by Karen Senior

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