Her expertise lies in understanding the value chain (20 years plus experience in the South African textile industry and leading SA home-ware retailers) and her passion is engaging with and nurturing people, as well as product development.
She believes that:
Continual innovation is key to building and sustaining your brand long-term.
Understanding and interpreting the current trends for your market is essential
Understanding your customer needs - what inspires and delights them.
Disruptors need to be identified in your market
Supplying value throughout the chain is paramount.
Her background has included senior marketing strategy and product development roles at Glodina (17 years), The Aromatherapy Company NZ (product launch into SA) and Republic Umbrella Manufacturers. She also runs her own on line business selling personalised jewellery and gifting.
Key Areas of Expertise
Specialist in new product development within the textile industry
Facilitation of product assortment, development, manufacture, delivery and marketing within a customer centric value chain.
Working within a price-point to create a viable commercial product.
Finding the gap in the market.
Republic Umbrella Marketing and Product Development Home Textiles - Developed and marketed the new Republic Lifestyle Range and Little Republic Baby Range - into retailers: Game / Baby’s r Us / Pick ‘n Pay.)
Star Products - The Aromatherapy Company New Zealand
Launched the international brand in South Africa to: @home, Loads of Living, Home Etc, Whitehouse/Continental Linen and Clicks.
Created the business, associated product and launched website. Active Social Media Platform.
Glodina -Sales and Marketing Director
Lead the Sales, Marketing and Design Division, overseeing the Key Account Managers, National Sales Managers, Factory Shops and Marketing/Design Studio whilst working closely with the finance, planning and production department heads and departments. Developed Sales and Marketing strategy and rebranding plan.
Key Customers included SA major retailers: Woolworths, Mr. Price Home, Sheet Street, Loads of Living, Edgars, Makro, Game, Clicks, Home Choice. Major Hospitality Industry customer - Tsogo Sun & Southern Sun.