Michelle is an experienced executive and marketing strategist with 15 years plus B2B and B2C experience establishing sales, marketing, sponsorship, and content strategies across the African market focused on digital innovation.
Successfully generating revenue and increasing sales through the development of clear strategies aligned with market research, pricing, product marketing, marketing communications, advertising, and public relations activities to meet business objectives.
Exceptional ability to strategically lead sales, new business development, distribution channel management, and customer acquisition initiatives across multiple channels aimed at global audiences. A formidable business leader and influential communicator, who has established relationships with key international and local players within the Content and Media sectors.
Key Areas of Expertise
-Sales and Marketing and communications Strategy
-IMC strategy-CRM and Partnership Management
-Inbound and Outbound Marketing
-Media Campaigns and Advertising; Digital Marketing (SEO / Social Media /All Paid Digital)
-Brand Development and Management
The Conqa Group
Consulting for a global leadership company with offices in New York, London, Australia, and South Africa and Working with Top 100 Brands across the US, UK and Europe. Head of Marketing, Sales and negotiating various sponsorship tiering options across Platforms with VP’s and CMO’s of Top 100. Assisting and driving Business Development for the Group across all continents. Repositioning the brand and the verticals to fit within the growth and brand extension. Management of all internal and external communications across all continents as well as management of all Digital Media, Social Media and Paid Media.
Grinsport (PTY) LTd
Develop Marketing, Sales and Sponsorship Strategies for the Group, whilst managing and servicing marketing partners with a focus on upsell opportunities. Lead innovation and providing strategic vision for the Company. Oversee the planning, development and execution of the Company’s marketing, advertising, and sponsorship initiatives including activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination and results tracking. Provide partnership expertise in the comprehension of contractual elements and understanding of partners' marketing and business goals, objectives, target audience and competitors.
The Italian Chamber of Trade and Commerce
Developed and defined Marketing and Sales Strategies that support client’s overall business strategy. Developed and established Communication and media strategies across Africa. Created effective content and digital marketing strategies across multiple channels. Developed repositioning and rebranding strategies. Led the development of Acquisition, Growth and Retention Strategies.Created a strong network of strategic and influential partnerships.
To provide the strategic framework for Sales, Marketing & campaign direction encompassing branding, positioning, and value in the market. Led the implementation, reporting and reviewing of the strategic and operational sales & marketing plans to drive sales and revenu Led the development of all marketing communication activities executing Content and Digital marketing, as well as segmentation, targeting, and positioning strategies to meet organisational aims with cohesiveness and creativity. Built influential partnerships to fulfil the organisational vision within the sector including sponsors, suppliers, commercial and third-sector partners.
20th Century Fox International
Successfully increased and grew the Twentieth Century Fox business, revenue and market share in 11 African markets across South, East and West Africa through the execution of effective sales and acquisition strategies. Proactively identified and established high performing distribution channels into Africa for additional growth by understanding markets, competitors, sales cycles, clinical influences and consumer behavior's. Developed strategies and plans which identified marketing opportunities and carried out programs for market research and analysis including market segments, buying trends and competitor analysis.
Executed acquisition and retention strategies for customers at cinema level, tailoring media to deliver on these strategies. Oversaw the digital strategy for the brand including social channels and community management, effectively growing the Fox Social media channels, subscriber base and measure the impact against ATL media campaigns. Analysed and evaluated the effectiveness of sales, methods, costs, and results.