This highly interactive session is aimed at senior leaders and executives who want to take proactive steps to identify and exploit the opportunities ahead of them over the coming weeks and months.

We will guide you through The Marketing Centre’s new 2020 Accelerator Framework – a five-step approach to help you get on the front foot and take control of your situation. You will leave the session familiar with the Framework and be able to apply it in your business for immediate impact.

What you can expect to learn:

Through a series of exercises and examples, participants will explore:

• How has your context changed?
• What have you learned about your business?
• What are the new risks and opportunities?
• What will you do in response?
• How does your marketing need to change?

Each attendee will receive a comprehensive workbook to accompany the Framework, complete with templates for all the exercises.

Facilitators:

Sally Shuttleworth

Sally’s career has spanned over 20 of years working both in marketing/advertising agencies as well as growing and running her own successful businesses. She has been involved in all elements of marketing and sales across a wide range of industries and business sizes. Sally’s passion has always been working with mid-size businesses on marketing and sales strategy. Sally started The Marketing Centre South Africa (Pty) Ltd in 2012, which now has a team of 30 Marketing Directors in three major cities. In 2018, Sally moved to Bath with her young family, and took the opportunity to join The Marketing Centre UK as a Regional Director for West Country and Wales, whilst continuing to oversee the day to day operations of the South African business as CEO. The Marketing Centre provides her with the opportunity to scale her skills into a business that is able to provide many businesses with access to a variety of different & highly talented part-time marketing professionals.

Joel Serman

As a Marketing Director at The Marketing Centre, Joel's speciality lies in Business to business(B2B) and fast moving consumer goods (FMCG) marketing where he has years of experience as well as extensive experience in Marketing research.
Joel believes that Brand building is not the end in itself; it is simply the means to the end. Marketing must create leads, cash flow and sales in the short term whilst building a sustainable brand in the medium and long term and must be absolutely measurable.